Our goal as communications professionals is to help our clients to effectively distill and communicate their message to the media and beyond.
We all have a story to tell, right? Of course. However, we need to consider what it is that we want to say, and just as importantly, who we want to say it to.
You know a politician is in real trouble when they start blaming voters for not paying attention.... Audiences are much more likely to pay attention to facts and figures when these are delivered in a way that can be easily understood - in simple language and in compelling stories that appeal not just to the head but to the heart.